Interview with Hung Le and Ricardo Roberts of Bien
Imagine being a teenager who has to escape your homeland, learn a new language, and then you proceed to become a leader in the motion design industry. In another installment of our interview series, we welcome such a person - Hung Le - and his co-founder at BIEN Motion Design Studio, Ricardo Roberts. Both have unique, inspiring journeys that embody the spirit of determination and innovation. Hung recounts his incredible escape from Vietnam at 16 and his path to becoming a household name in motion design. Ricardo, on the other hand, was born in Ecuador and relates how a chance elective in grad school transformed his life, leading him from studio art to motion design.
Ricardo and Hung discuss their ‘Double the Line’ initiative, a mentorship program that aims to break down monoculture in design. Join us as we traverse this inspiring journey that encompasses not just the world of motion design, but also the larger issues of diversity, inclusion, and representation.
Unconscious bias continues to drive motion design. It’s bad for society and it’s bad for business; limiting revenue potential, brand recognition, and growth. BIEN was founded on the belief that inclusivity helps everyone. As a minority-owned motion design and animation studio, they work with award-winning creatives who embody a diverse range of human experiences.
Discussion Points:
Incredible origin stories
Motion design and business ownership
Inclusive motion design
The creative industry's diversity and globalization
Importance of representation
Inclusive motion graphics design
Navigating cancel culture and promoting diversity
Design activism
Sustaining momentum and making a difference
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